Enhancing Performance for Big Billion Day

Challenge

Flipkart needed to improve page performance and user experience in preparation for their high-traffic Big Billion Day sale.

Their existing front-end architecture was struggling with scalability and responsiveness.

Slow page load times were impacting customer engagement and conversion rates.

Codemancers rewrote critical eCommerce pages in React.js, optimizing for performance and better UX.

Implemented server-side rendering (SSR) to improve load times.

Enhanced shopping cart and checkout flows to handle peak traffic efficiently.

Worked closely with Flipkart's in-house teams to integrate the new architecture seamlessly.

30% faster page load times, leading to better customer retention.

Improved cart-to-checkout conversions by optimizing the UX.

Seamless performance during Big Billion Day, ensuring a smooth shopping experience.

Successful multi-year engagement, continuing improvements in eCommerce infrastructure.

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